Baddie Balance: Strong is the new soft

Supplements you don't need to hide, meal preps that taste like brunch, the cutest pilates and matcha spots, and a plan that fits your life. All in one place.
Personal plan from €2 a month
Everything for your fit life. Finally in one place.
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Protein, creatine and accessories in flavours and colours that make you happy.
Meal prep
A week of bowls, oats and pancakes, with macros. Delivered across the Randstad and Eindhoven.
Spots
Reformer pilates, barre and matcha bars near you, on one cute map.
Plans
Personal training and nutrition that grows with you. Optional coaching via WhatsApp.
New · Zero Cal Corner
All the flavour, zero kcal
Inspired by the zero-kcal shelves in Seoul and Tokyo convenience stores: sparkling cans, café syrups, flavour drops and shirataki. For when you simply fancy something tasty.
For us “0 kcal” means energy-free under EU rules (max. 4 kcal per 100 ml). Solid foods are honestly labelled “low energy”.
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Counter-worthy essentials
Looks good on your counter, works in your routine.
Plans
Your plan for less than a matcha latte
Take the 2-minute quiz and get your personal training and nutrition plan. Preview week 1 for free, no card needed.
- Workouts for gym, home or pilates
- Macros and a grocery list
- Habit and water tracker
- Optional: a coach via WhatsApp or call
€2 / month · or €19.99 / year
Meal prep that tastes like Sunday brunch
Pick your goal, how many meals and your favourite bowls. We cook, you live.
Sunset Salmon Poke Bowl
560 kcal · 36 g protein
Fluffy Protein Pancakes
480 kcal · 34 g protein
Berry Cheesecake Overnight Oats
410 kcal · 30 g protein
Made for us.
Sports nutrition always felt like a boys’ club: black, neon and "BEAST MODE". We believe strong can feel soft too. No shaming, no crash diets, no bikini-body nonsense. Just great products, honest info and a community that cheers you on.
- No body shaming, ever
- Honest claims, no hype
- Real results, at your pace
Promises we keep
Cancel in 2 clicks
No phone calls, no maze.
Only authorised claims
Per the EU claims regulation.
Privacy first
Health data only with your consent.
Pay with iDEAL
Or card and Bancontact.
The Balance Journal
Guides, recipes and routines without the nonsense.
Tag @baddiebalance
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