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BaddieBalancenl

Brand book

Strong, soft & sorted.

A supportive, confident, funny best friend who knows her stuff. Empowering, never shaming.

Baddie Balance: fitness, pilates, nutritionBaddie Balance
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Colours

  • cream

    #FFF6F7

    1.0:1 on cream

  • blush

    #FBE3E7

    1.1:1 on cream

  • petal

    #F7D4DB

    1.3:1 on cream

  • rose

    #D990A6

    2.3:1 on cream

  • berry

    #9C4462

    5.8:1 on cream

  • cherry

    #6E2840

    9.7:1 on cream

  • matcha

    #9CB77C

    2.1:1 on cream

  • matchaDeep

    #3E5A2C

    7.3:1 on cream

  • latte

    #EFDCCF

    1.3:1 on cream

  • ink

    #47212F

    13.0:1 on cream

  • inkSoft

    #75505C

    6.5:1 on cream

  • surface

    #FFFFFF

    1.1:1 on cream

  • onBerry

    #FFFFFF

    1.1:1 on cream

Instrument Serif

Your glute era

Plus Jakarta Sans

Clear, friendly UI text. Readable on every screen.

Caveat

matcha o’clock ✿

UI

NewVeganyour glute era ♡

Art direction (placeholder until the shoot)

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We say

  • ✓ “Your glute era starts Monday. Or Tuesday. We’re flexible.”
  • ✓ “Strong is the new soft.”
  • ✓ “Main character energy, minus the burnout.”

We never say

  • ✕ “bikini body”, “guilt-free”, “burn off that cake”
  • ✕ “beast mode”, “no excuses”, “detox”, “fat burner”
  • ✕ Weight-loss promises, medical claims, body shaming